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Ryan Deiss, Digital Marketer

Ryan Deiss, Google Penguin, And Security In Marketing

Today, Google’s algorithm update known as Penguin 4.0 is part of the over 200 signals used in Google’s core algorithm, the key feature being real-time updates every time Google crawls a site. Rather than affecting a whole website’s ranking, Penguin only devalues spam, disaffecting the ranking of individual pages based on spam signals. Years ago,